Pernod Ricard Cape Town

Pernod Ricard South Africa is the local arm of the French multinational spirits and wine group, headquartered at The Square in Cape Quarter, De Waterkant, Cape Town. Established in South Africa in 1994, the company has spent three decades building its presence on the African continent, distributing a portfolio of globally recognised premium spirits brands rather than operating as a traditional wine farm.

The South African operation is primarily a spirits distribution and marketing business. Its portfolio includes Jameson Irish Whiskey, Absolut Vodka, Chivas Regal and Ballantine's Scotch Whiskies, The Glenlivet Single Malt, Beefeater Gin, Martell Cognac, and the champagne houses G.H. Mumm and Perrier-Jouet. Red Heart Rum rounds out the local favourites. In 2024, Pernod Ricard divested its entire strategic international wine portfolio -- including Jacob's Creek, Brancott Estate, and Campo Viejo -- to Australian Wine Holdco Ltd, signalling a decisive pivot away from wine production globally.

The most significant recent development for Pernod Ricard in South Africa was the full acquisition of Inverroche, the Cape Floral Region gin distillery, completed in February 2025. The company had held a majority stake since 2019 and moved to full ownership with the ambition of positioning Inverroche as Africa's first global luxury spirit brand. The Inverroche range -- Gin Classic, Gin Verdant, and Gin Amber -- is distinguished by the use of indigenous fynbos botanicals and is now available in 25 markets worldwide.

Pernod Ricard does not operate vineyards, a cellar door, or a tasting room in South Africa. It does not produce wine under its own label for local retail. Its listing in wine directories reflects its historical involvement in the South African wine industry through now-divested brands and its continued role as a major player in the broader beverage sector. For visitors seeking a wine tourism experience, Pernod Ricard's Cape Town office is a corporate headquarters, not a destination estate.